Posts tagged with 'Content of the week'

Social media is its own context. People don’t expect to see the same adverts they see on TV. The algorithm actively punishes you if your content doesn’t hook people in and entertain them. If you persist in creating content that sticks rigidly to a tone and style designed for other contexts, then you’ll never break out of your own niche audience.

Milwaukee Public Library get inventive promoting their geneological research with a Wes Anderson twist.

How do you show off all the stuff in an archive on social media without posting images of shelves and envelopes?

Jacklynn keeps things simple by just saying why museum objects and sites are interesting. So, are we overthinking our social media content?

Manchester Museum leaned into the weird side of social media with a Japanese spider crab, with crabby results.

Tone of Voice needs to represent who you are, who your audience want you to be and what works on the internet. Here’s a few examples.

How do you recreate the magic of seeing an artwork in person? (By making them feel like they’re there in person)

Educators are precious. They educate without patronising, and entertain as much as they inform. The University of Oxford’s Mathematics department is a shining example.

Mattie Olivier has perfected the art of potty-mouthed, accessible art history. But he’s not all he seems…

The Royal Academy of Arts shows how we could use Reddit for user-generated content.