Adam Koszary

I help galleries, libraries, archives and museums with social media and content strategy, governance and production.

If you want to create fun and impactful content, make the case for content within your organisation or just want a critical friend, then I am here for that. Also I did the absolute unit meme.

What I do

I can help turn your hopes, dreams and challenges into content pillars, action plans and processes to give your organisation clarity, purpose and enthusiasm.

I can look under the hood of your content and website to pinpoint what needs improving and how.

I provide practical sessions on content creation - from ideation to reporting - as well as inspirational talks that will fire up your staff for the possibilities of social media and content.

For when you need someone to sense-check a campaign or strategy, be a sounding board for new projects or to have a quiet word with senior management.

I can help you figure out what content to post, when and who for - as well as write the posts, create the imagery and shoot the video.

On request, I will send you pictures of my fox terrier until you tell me to stop.

Keith, a fox terrier
Adam Koszary

How I can help

I love arts and heritage. I’ve worked in collections, curatorial, digital marketing, editorial and social media – and in every role my purpose has been to inspire, educate and entertain people with culture.

I understand the challenges you face – whether that’s convincing leadership that content matters, figuring out what success means, creating content on a tight budget, or finding ways to make a post every bloody day of the week.

While my focus is on social media and digital content, that also means I have deep experience in laying the foundations which enables great content happen. I’ve run digital transformation projects, coached senior staff, created reporting structures, written policies and guidelines, and defined the skillsets staff need.

I’m data-informed, user-first and pragmatic – but also, essentially, crucially, a fun person to work with.

Previous clients

British Museum
Historic England
Good Law Project
Museums Association
Bletchley Park
Triple C
London Art Studies
Museums & Galleries Edinburgh

Get in touch

Interested in what I do and how I can help? Chatting to me is free, and I can work to your budget :)

Posts

October 4, 2024

Content of the Week #4: Cozy

Historic Royal Palaces are providing the cozy content we yearn for.

Content of the week
Social media

September 27, 2024

Content of the week #3: Framing

When you work in museums, it’s easy to take the magic for granted. Permanent displays imply a static, decided story – while behind the scenes that story is being built on, challenged and adapted as new information and research comes to light. If you’re lucky, some of that new knowledge is included the next time […]

Content of the week
Social media

September 20, 2024

Content of the week #2: Dirty birds

A lot of people are envious of big museums. They actually have staff. Some of them have dedicated video producers. David Attenborough is on speed dial. But what you don’t see is the institutional inertia and bureaucracy, as well as the politics of Getting Anything Done which might put the institution at the slightest of […]

Content of the week
Social media

September 12, 2024

Content of the Week #1

Welcome to Content of the Week, where I choose the Content that Contented me the most and talk about why it’s good Content. My subjective criteria for good content is: I will also ask the people who did the content why they did it. Sometimes they will not respond to my emails. I will then […]

Content of the week
Social media

September 9, 2024

What’s the point of social media

As the hot priest in Fleabag said, “[Social media] is awful. It’s awful. It’s painful. It’s frightening. It makes you doubt yourself, judge yourself, distance yourself from the other people in your life. It makes you selfish. It makes you creepy, makes you obsessed with your hair, makes you cruel, makes you say and do […]

Social media

August 7, 2024

We need three skillsets for great content

Good content needs creativity, marketing and subject expertise. Usually we just get one.

Digital skills
Thought leadership

August 7, 2024

Why I’ve gone freelance

I got into social media and content for two reasons: it’s quicker, and it’s fun. I was frustrated at the pace of designing physical museum displays – the drafting and redrafting of text, the limitations of what could and could not go on display, and all the stories that had to be left on the […]